Rupa

Details

Category

Apparel

About

Established in 1968 by the Agarwala brothers, Rupa & Company Limited has grown from a local hosiery business into one of India’s largest and most recognizable knitwear empires. Headquartered in Kolkata, the brand achieved household status through its high-decibel marketing and the iconic 'Ye Aram Ka Mamla Hai' tagline. Rupa operates as a 'house of brands,' managing a massive portfolio that includes Frontline, Softline, Euro, and Bumchums, catering to everyone from the mass market to the super-premium segment. With state-of-the-art manufacturing facilities across four states and a production capacity of over 700,000 finished goods daily, Rupa remains a dominant force in the Indian textile industry, combining five decades of heritage with modern fabric innovation.

Highlights

• ✓ India’s No. 1 knitwear brand by market reach
• ✓ Diverse portfolio including Frontline, Euro, and Softline
• ✓ Massive production of 7 lakh+ finished pieces daily
• ✓ Presence in 1.5 lakh+ retail outlets across India
• ✓ Licensed partner for global brands like FCUK and Fruit of the Loom
• ✓ Comprehensive range for men, women, and children
• ✓ Pioneered TV advertising for the Indian hosiery industry

Rupa is an Indian alternative to

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