Peter England

Details

Category

Apparel

About

Founded in 1889 in Londonderry, Ireland, to outfit British soldiers during the Boer War, Peter England made its landmark entry into the Indian market in 1997. Acquired by the Aditya Birla Group in 2000, it quickly ascended to become India's largest menswear brand. The brand is celebrated for pioneering the 'mid-premium' segment, famously positioning itself as 'The Honest Shirt' by providing international quality at accessible prices. Over the decades, Peter England has transitioned from a formal shirt specialist into a comprehensive lifestyle destination, offering everything from sharp business suits and casual denims to ethnic wear and grooming products, specifically designed for the young Indian professional starting his career journey.

Highlights

• ✓ India's largest menswear brand by volume
• ✓ Pioneer of the mid-priced 'Honest Quality' apparel segment
• ✓ Innovator of wrinkle-free shirts and adjustable waistbands
• ✓ Diverse range: Formals, Casuals, Elite, and Indies Kurtas
• ✓ Eco-friendly 'Oxygeans' line saving 80 liters of water per pair
• ✓ Massive reach with 1,000+ exclusive stores across 500+ towns
• ✓ Voted India’s most trusted apparel brand for 7 consecutive years

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