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Mufti
Alternative fashion brand specializing in expressive casual wear, unique shirt patterns, and creative denim styles for men.
Details
- Location
- Mumbai, Maharashtra
- Category
- Apparel
About
Launched in 1998 by Kamal Khushlani, Mufti was born from a desire to provide 'alternative clothing' that didn't conform to the uniform codes of mainstream fashion. Starting with a small loan and a bike, the brand quickly became a pioneer in the Indian fashion scene by introducing groundbreaking trends, most notably being the first to launch stretch jeans for men in India. Based in Mumbai, Mufti draws inspiration from the city’s high-energy, expressive culture, positioning itself as a premium casualwear label. Today, it has evolved into a comprehensive lifestyle brand under Credo Brands Marketing Limited, offering everything from edgy denims and shirts to athleisure and fragrances for the modern Indian man.
Highlights
- Pioneer of stretch jeans for men in India
- Mumbai-inspired 'alternative' fashion ethos
- Premium casualwear for the 16–35 age group
- Extensive range including denims, shirts, and blazers
- Large retail footprint with 370+ exclusive stores
- Known for innovative 'Denim Deluxe' stretch technology
- Diverse lifestyle offerings including footwear and perfumes
Mufti is an Indian alternative to
Jack & Jones Superdry Selected Homme Celio G-Star RAW Diesel Replay Gas Pepe Jeans Levis Wrangler Lee Zara H&M Pull&Bear Bershka Only & Sons American Eagle Outfitters Abercrombie & Fitch Hollister Tommy Hilfiger Calvin Klein Jeans Armani Exchange Guess AllSaints Uniqlo Esprit United Colors of Benetton Scotch & Soda Fred Perry
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